A taste of the future
Mercedes-Benz and Michelin Star
April 06 2024,
Last year, Mercedes-Benz announced an exciting new partnership with the MICHELIN Guide. The two companies share a commitment to innovation and quality that over the years has resulted in formidable global reputations and reach. These expansive legacies, built on rich tradition, mean Canadians trust the star as a symbol of excellence—whether it’s a restaurant’s MICHELIN Star(s) or the iconic three-pointed star on a Mercedes-Benz vehicle.
As a part of this collaboration, Mercedes-Benz is sponsoring the MICHELIN Guide ceremonies and presenting the Young Chef Award, which recognizes rising culinary stars who embody Mercedes-Benz’s pioneering spirit. By celebrating the next generation of Canadian culinary talent, Mercedes-Benz is continuing its legacy of supporting emerging talent across a range of industries.
The partnership has also expanded to include an exclusive new dining series, A Taste of The Future, which pairs chefs from Canadian MICHELIN-Starred restaurants with up-and-coming culinary talent. The series delivers bespoke dining experiences that draw parallels between automotive and culinary excellence. At each, the chefs develop unique menus that are inspired by Mercedes-Benz innovation, on the themes of technology, aesthetics, and sustainability.
